This year marks a new milestone with the launch of X SOUL, a brand focused on personalized and innovative product development for other brands. X SOUL draws on decades of experience, blending marketing expertise with an in-depth knowledge of the European retail and sports industries. Through X SOUL, we have introduced cutting-edge products that reflect our commitment to excellence, aiming to exceed the expectations of our customers.

In the past decade, we’ve accelerated our production processes with automation. We enhanced our efficiency and flexibility with an automated liquid filling station, a tube filling station, and new labeling and packaging lines. We also expanded our product range to include sanitizers and high-quality cleaning products, staying ahead of market trends and customer needs.

Our modernization journey continued, especially in the air freshener sector, where we boosted production with the acquisition of our first full-color manufacturing machine. During this time, we also expanded our production facilities and added a spray-filling department. This allowed us to meet customer demand for customized designs and preferences while strengthening our brand’s presence.

Through a period of growth and modernization, we expanded our production and storage facilities while increasing capacity by acquiring new, larger industrial boilers for cream production. Despite the challenges brought by the breakup of Yugoslavia, we embraced new opportunities and began producing private label products alongside our own brands, adapting and thriving in a changing market.

Our journey began in 1978 with our first product, BLISK polish, designed for the care of smooth leather footwear and apparel. In no time, BLISK became a staple on store shelves across the former Yugoslavia. We soon introduced our new brand, PINODOR, pioneering the air freshener market. By gradually expanding our portfolio with high-quality products, we developed a line of over 20 items. Along the way, we moved production to our own, newly built premises and enhanced our capacity and flexibility with our first plastic injection molding machine.